{"id":1903,"date":"2019-10-31T15:07:35","date_gmt":"2019-10-31T09:37:35","guid":{"rendered":"https:\/\/fapm.wyb.ac.lk\/?page_id=1903"},"modified":"2023-05-02T16:21:45","modified_gmt":"2023-05-02T10:51:45","slug":"mrs-shashika-guruge","status":"publish","type":"page","link":"https:\/\/fapm.wyb.ac.lk\/?page_id=1903","title":{"rendered":"Dr. (Mrs.) Shashika Guruge"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;10px|0px|45.4688px|0px|false|false&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;22.7344px|0px|10px|0px|false|false&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4><b>Dr. (Mrs.) Shashika Guruge<\/b><\/h4>\n<p><strong>Senior Lecturer<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Department of Agribusiness Management<\/span><br \/> Faculty of Agriculture &amp; Plantation Management<br \/> Wayamba University of Sri Lanka,<br \/> Makandura, Gonawila (NWP<\/p>\n<p>Office: +94 3122 99246<br \/> Mobile: +94716679681<br \/> Email: guruge84@yahoo.com<\/p>\n<p><span style=\"color: #1808ce;\"><span style=\"color: #0c71c3;\">Google Scholar<\/span><a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=ARxBS4oAAAAJ\"><span style=\"color: #0c71c3;\">\u00a0<\/span><\/a><span style=\"color: #0c71c3;\"><a href=\"https:\/\/scholar.google.com\/citations?user=Po4wghsAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: #0c71c3;\"><\/a> |\u00a0\u00a0Researchgate<\/span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member _builder_version=&#8221;4.9.0&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/fapm.wyb.ac.lk\/wp-content\/uploads\/2019\/DABM\/Dr.Shashika-Guruge.png\" width=\"165\" height=\"220\" alt=\"Dr. TPSR Guruge\" class=\"wp-image-766 alignnone size-full\" \/>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_tabs _builder_version=&#8221;4.5.6&#8243;][et_pb_tab title=&#8221;Biography&#8221; _builder_version=&#8221;4.5.6&#8243;]<\/p>\n<p class=\"p1\">Shashika Guruge graduated with B.Sc. in Agriculture from Wayamba University of Sri Lanka and started her academic career as a lecturer following to her service as a banker.<span class=\"Apple-converted-space\">\u00a0 <\/span>She has obtained her Masters and PhD from University of Colombo. She completed Diploma in Banking and Finance from Institute of Bankers of Sri Lanka. She achieved Professional Diploma in Marketing (CIM) and awarded as the Sri Lanka\u2019s best performance for the Customer Communication in 2009. Her research interests include business management, marketing, environmental and resource economics. She is actively engaged in several national and international research forums, institutions, and societies.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/fapm.wyb.ac.lk\/wp-content\/uploads\/2019\/DABM\/CV\/CV-Shashika-Guruge.pdf\">Full CV<\/a><\/p>\n<p style=\"text-align: justify;\">[\/et_pb_tab][et_pb_tab title=&#8221;Associations&#8221; _builder_version=&#8221;3.19.3&#8243;]<\/p>\n<ul>\n<li>European Association of Environmental and Resource Economists (EAERE)<\/li>\n<li>South Asian Association for Development &amp; Environmental Economics (SANDEE)<\/li>\n<li>International Society for Human Ecology (SHE)<\/li>\n<li>Indian Society for Ecological Economics (INSEE)<\/li>\n<li>Sri Lanka Association for the Advancement of Science (SLASS) &#8211; Section F<\/li>\n<li>National Science and Technology Commission, Ministry of Science and Technology \u2013 \u201cYoung Scientists Forum\u201d<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Research Interests&#8221; _builder_version=&#8221;3.19.3&#8243;]<\/p>\n<ul>\n<li>Business management<\/li>\n<li>Marketing<\/li>\n<li>Environmental and resource economics<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Awards&#8221; _builder_version=&#8221;4.5.6&#8243;]<\/p>\n<ul>\n<li>The Commonwealth Scholarship (2013) &#8211; for PhD Studies at the University of Reading, United Kingdom.<\/li>\n<li>Best Performer \u2013 Certificate Course on Staff Development (5<sup>th<\/sup>intake &#8211; 2011) conducted by Staff Development Centre, Wayamba University of Sri Lanka (Date of Award: 04th April 2012).<\/li>\n<li>Best Presenter \u2013 \u201cYSF Symposium 2011\u201d organized by Young Scientists Forum of National Science and Technology Commission of Sri Lanka, Ministry of Science &amp; Research of Sri Lanka.<\/li>\n<li>IPMP Gold Medal &#8211; \u201cBest Overall Performance\u201d of B.Sc. (Agriculture) degree program of Faculty of Agriculture and Plantation Management (2010).<\/li>\n<li>DSI Group Award &#8211; \u201cBest Performance\u201d in Dept. of Agribusiness Management, Faculty of Agriculture and Plantation Management (2010).<\/li>\n<li>Best IPTS Performer (2009) \u2013 the In-Plant Training Program of Dept. of Agribusiness Management.<\/li>\n<li>Sri Lanka\u2019s best performance for the Customer Communication in 2009 June (CIM)<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Selected Publications&#8221; _builder_version=&#8221;4.5.6&#8243;]<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Ranjan, K. R. H. M., T. P. S. R. Guruge and U. K. Jayasinghe-Mudalige (2017), \u201cEconomic Valuation of Urban Coastal Ecosystem Services and Scenic Beauty\u201d, Journal of Applied Economics &amp; Business, 1: 31 &#8211; 40.<\/li>\n<li class=\"li1\">Guruge, T. P. S. R., U. K. Jayasinghe-Mudalige, D. Weerakoon, J. M. M. Udugama and S. P. Premarathne (2017), \u201cInsight into Cultural Ecosystem Services: Comprehensive Review through Cluster Analysis\u201d, Sri Lanka Journal of Economic Research, 4(2): 41 &#8211; 65.<\/li>\n<li class=\"li1\">Ranasinghe, R. M. S., U. K. Jayasinghe-Mudalige, L. D. M. N. Lokuge, J. C. Edirisinghe, T. P. S. R. Guruge, J. M. M. Udugama and H. M. L K. Herath (2016), \u201cAssessing Consumer Demand For Food Quality Certification: Case of HACCP Certified Eggs\u201d, Tropical Agricultural Research and Extension, 19(1): 184 \u2013 189.<\/li>\n<li class=\"li1\">Rifnaz, M. B. M., U. K. Jayasinghe-Mudalige, T. P. S. R. Guruge, J. M. M. Udugama, H. M. L. K. Herath and J. C. Edirisinghe (2016), \u201cPerceived Health Status of Consumers and Incorporation of Functional Ingredients into Their Diet\u201d, Proceedia Food Science, 6: 56 \u2013 59.<\/li>\n<li class=\"li1\">Guruge, T. P. S. R., U. K. Jayasinghe-Mudalige and M. Sumanadasa (2015), \u201cDirect User Preferences on Urban Coastal Ecosystem Services: A Case Study of Adjacent Fishing Households of the Negombo Estuary, Sri Lanka\u201d, Colombo Journal of Multi-Disciplinary Research, 2(2): 59 \u2013 73.<b> <\/b><\/li>\n<li class=\"li1\">Fernando, A., U. K. Jayasinghe-Mudalige, J. C. Edirisinghe, J. M. M. Udugama, H. M. L. K. Herath and T. P. S. R. Guruge (2015), \u201cTechnical Efficiency of Small-Scale Marine Fishing Households: Evidence from a Stochastic Frontier Analysis\u201d, International Journal of Economic Practices and Theories, 5(2): 69 \u2013 77.<\/li>\n<li class=\"li1\">Ranathunga, D. N., U. K. Jayasinghe-Mudalige, L. D. M. N. Lokuge, T. P. S. R. Guruge and J. M. M. Udugama (2015), \u201cPrice Premium for Enhanced Quality: What Food Quality Attributes Matter for Consumers and Why? Exploring the Cases of Liquid Milk and Fruit Beverage Products\u201d, Journal of Business Studies, 1(2): 72 \u201381<\/li>\n<li class=\"li1\">Jayasinghe-Mudalige, U. K., U. A. D. P. Gunawardena, J. M. M. Udugama, R. P. L. C. Randeni, T. P. S. R. Guruge, D. R. R. W. Dissanayake, G. Gamage and R. S. S. Rathnayake (2010), \u201cAssessing the Preferences of Plant Breeders and Communities Adjacent to Conservation Areas for Conservation of Genetic Resources of Rice Wild Relatives of Sri Lanka\u201d, Tropical Agriculturist, 158: 25 \u2013 42.<\/li>\n<\/ul>\n<p class=\"p4\">[\/et_pb_tab][et_pb_tab title=&#8221;Others&#8221; _builder_version=&#8221;4.5.6&#8243;]<\/p>\n<p class=\"p1\"><b>Postgraduate supervision<\/b><br \/> <b>MBA (By research)<\/b><\/p>\n<ul>\n<li>Mr. Nissanka Wijerathne (Asia e University of Malaysia)<\/li>\n<\/ul>\n<p>&#8211; Title: Investigation of TQM Factors Impacted Significantly on Service Quality and Operating Performance of Sun Aqua Beach Resort, Maldives.<\/p>\n<ul>\n<li>Ms. Sasanka Thushari (Asia e University of Malaysia)<\/li>\n<\/ul>\n<p>&#8211; Title: Identify the Impact of Training for the Development of Employee Performance in Front Office Department at Five Hotel, Palm Jumeirah Dubai.<\/p>\n<p class=\"p1\"><b>Research Grants<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\">Proposal development grant awarded by The South Asian Network for Development and Environmental Economics (SANDEE) for the new researchers<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. (Mrs.) Shashika Guruge Senior Lecturer Department of Agribusiness Management Faculty of Agriculture &amp; Plantation Management Wayamba University of Sri Lanka, Makandura, Gonawila (NWP Office: +94 3122 99246 Mobile: +94716679681 Email: guruge84@yahoo.com Google Scholar\u00a0 |\u00a0\u00a0Researchgate\u00a0Shashika Guruge graduated with B.Sc. in Agriculture from Wayamba University of Sri Lanka and started her academic career as a lecturer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/1903"}],"collection":[{"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1903"}],"version-history":[{"count":19,"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/1903\/revisions"}],"predecessor-version":[{"id":6293,"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/1903\/revisions\/6293"}],"wp:attachment":[{"href":"https:\/\/fapm.wyb.ac.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}