Shashika Guruge graduated with B.Sc. in Agriculture from Wayamba University of Sri Lanka and started her academic career as a lecturer following to her service as a banker. She has obtained her Masters and PhD from University of Colombo. She completed Diploma in Banking and Finance from Institute of Bankers of Sri Lanka. She achieved Professional Diploma in Marketing (CIM) and awarded as the Sri Lanka’s best performance for the Customer Communication in 2009. Her research interests include business management, marketing, environmental and resource economics. She is actively engaged in several national and international research forums, institutions, and societies.
- European Association of Environmental and Resource Economists (EAERE)
- South Asian Association for Development & Environmental Economics (SANDEE)
- International Society for Human Ecology (SHE)
- Indian Society for Ecological Economics (INSEE)
- Sri Lanka Association for the Advancement of Science (SLASS) – Section F
- National Science and Technology Commission, Ministry of Science and Technology – “Young Scientists Forum”
- Business management
- Marketing
- Environmental and resource economics
- The Commonwealth Scholarship (2013) – for PhD Studies at the University of Reading, United Kingdom.
- Best Performer – Certificate Course on Staff Development (5thintake – 2011) conducted by Staff Development Centre, Wayamba University of Sri Lanka (Date of Award: 04th April 2012).
- Best Presenter – “YSF Symposium 2011” organized by Young Scientists Forum of National Science and Technology Commission of Sri Lanka, Ministry of Science & Research of Sri Lanka.
- IPMP Gold Medal – “Best Overall Performance” of B.Sc. (Agriculture) degree program of Faculty of Agriculture and Plantation Management (2010).
- DSI Group Award – “Best Performance” in Dept. of Agribusiness Management, Faculty of Agriculture and Plantation Management (2010).
- Best IPTS Performer (2009) – the In-Plant Training Program of Dept. of Agribusiness Management.
- Sri Lanka’s best performance for the Customer Communication in 2009 June (CIM)
- Ranjan, K. R. H. M., T. P. S. R. Guruge and U. K. Jayasinghe-Mudalige (2017), “Economic Valuation of Urban Coastal Ecosystem Services and Scenic Beauty”, Journal of Applied Economics & Business, 1: 31 – 40.
- Guruge, T. P. S. R., U. K. Jayasinghe-Mudalige, D. Weerakoon, J. M. M. Udugama and S. P. Premarathne (2017), “Insight into Cultural Ecosystem Services: Comprehensive Review through Cluster Analysis”, Sri Lanka Journal of Economic Research, 4(2): 41 – 65.
- Ranasinghe, R. M. S., U. K. Jayasinghe-Mudalige, L. D. M. N. Lokuge, J. C. Edirisinghe, T. P. S. R. Guruge, J. M. M. Udugama and H. M. L K. Herath (2016), “Assessing Consumer Demand For Food Quality Certification: Case of HACCP Certified Eggs”, Tropical Agricultural Research and Extension, 19(1): 184 – 189.
- Rifnaz, M. B. M., U. K. Jayasinghe-Mudalige, T. P. S. R. Guruge, J. M. M. Udugama, H. M. L. K. Herath and J. C. Edirisinghe (2016), “Perceived Health Status of Consumers and Incorporation of Functional Ingredients into Their Diet”, Proceedia Food Science, 6: 56 – 59.
- Guruge, T. P. S. R., U. K. Jayasinghe-Mudalige and M. Sumanadasa (2015), “Direct User Preferences on Urban Coastal Ecosystem Services: A Case Study of Adjacent Fishing Households of the Negombo Estuary, Sri Lanka”, Colombo Journal of Multi-Disciplinary Research, 2(2): 59 – 73.
- Fernando, A., U. K. Jayasinghe-Mudalige, J. C. Edirisinghe, J. M. M. Udugama, H. M. L. K. Herath and T. P. S. R. Guruge (2015), “Technical Efficiency of Small-Scale Marine Fishing Households: Evidence from a Stochastic Frontier Analysis”, International Journal of Economic Practices and Theories, 5(2): 69 – 77.
- Ranathunga, D. N., U. K. Jayasinghe-Mudalige, L. D. M. N. Lokuge, T. P. S. R. Guruge and J. M. M. Udugama (2015), “Price Premium for Enhanced Quality: What Food Quality Attributes Matter for Consumers and Why? Exploring the Cases of Liquid Milk and Fruit Beverage Products”, Journal of Business Studies, 1(2): 72 –81
- Jayasinghe-Mudalige, U. K., U. A. D. P. Gunawardena, J. M. M. Udugama, R. P. L. C. Randeni, T. P. S. R. Guruge, D. R. R. W. Dissanayake, G. Gamage and R. S. S. Rathnayake (2010), “Assessing the Preferences of Plant Breeders and Communities Adjacent to Conservation Areas for Conservation of Genetic Resources of Rice Wild Relatives of Sri Lanka”, Tropical Agriculturist, 158: 25 – 42.
Postgraduate supervision
MBA (By research)
- Mr. Nissanka Wijerathne (Asia e University of Malaysia)
– Title: Investigation of TQM Factors Impacted Significantly on Service Quality and Operating Performance of Sun Aqua Beach Resort, Maldives.
- Ms. Sasanka Thushari (Asia e University of Malaysia)
– Title: Identify the Impact of Training for the Development of Employee Performance in Front Office Department at Five Hotel, Palm Jumeirah Dubai.
Research Grants
- Proposal development grant awarded by The South Asian Network for Development and Environmental Economics (SANDEE) for the new researchers